Episode 2 – Managing Customer Relationships with Tyler Stouder

In this episode of The Builders Board Podcast, our host Tom Houghton is with Tyler Stouder to explore the critical role of Customer Relationship Management (CRM) systems in the home building industry. They discuss the benefits of CRM in building strong customer relationships, enhancing data-driven insights, and streamlining marketing efforts through automation. Tyler highlights the emerging importance of voice assistants and other automation technologies in improving business efficiency.  

Meanwhile, Tom emphasizes the necessity for businesses, particularly small enterprises, to adopt CRM systems that are specifically tailored to their needs, stressing the importance of user adoption for maximizing effectiveness. Both experts agree that the future of CRM lies in personalization, predicting that tailored customer interactions will dominate the landscape. Tyler also touches on the broader implications of automation technologies like robotics, foreseeing significant impacts not only in construction but also sectors like hospitality. 

Discover how personalized CRM solutions can propel small businesses forward. Don’t miss this insightful exploration of CRM’s future, from voice assistants to robotics. Tune in now to get all the details! 

Episode Highlights: 

  • 01:34 CRM Software for Managing Customer Relationships and Data 
  • 04:28 Implementing CRM Systems for Businesses 
  • 08:51 Using HubSpot CRM for Lead Management and Customer Engagement 
  • 17:21 Automating Home Builder Sales Processes Using CRM Integrations 
  • 20:55 Using CRMs for Customer Communication and Project Management 
  • 25:32 Technology Investments, Automation, and Netflix 
  • 29:55 CRM Technology and Its Potential to Streamline Business Processes 

 

About the Guest: 

Tyler Stouder is currently leading the Marketing Technology and Customer Experience team at BIMaire, which is part of the Clayton Properties Group focusing on homebuilders. He has a rich background in several fields including banking, healthcare, finance, and new home construction. Tyler is skilled in customer engagement, using the latest marketing technology, and improving how companies manage their customer relationships. 

Before joining BIMaire, Tyler worked at various marketing agencies where he played a key role in creating digital marketing strategies that really helped businesses connect better with their customers. His strong performance in his field has made him well-known as a leader in marketing technology. 

In 2022, Tyler was recognized as one of the Pro Builders 40 Under 40, which lists young rising stars in the building industry. He’s always looking for new and better ways to help his company stand out and make sure customers are happy. At BIMaire, Tyler uses his skills to make a big impact, helping the company grow and keep customers satisfied in a competitive market. 

 

Connect with Tyler: 

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Let’s continue to find actionable advice for your residential construction business!